WhatsApp head Will Cathcart denies reports of chat app exploring advertisements to spice up revenue. Here’s what he said…

Will Cathcart, the top of WhatsApp, refuted the media stories on Friday suggesting that the Meta-owned instant messaging platform is contemplating various strategies to increase income by way of the introduction of commercials.

Previously, a FT report suggested that Meta owned WhatsApp is considering including ads to its chat app as the mother or father company is looking for ways to increase income.

However, Cathcart took it to X and announced the claims of WhatsApp exploring advertisements to its chat app being false. In his latest submit, attaching the FT story, he said, “This @FT story is fake. We aren’t doing this. Also it seems like you misspelled Brian’s name…”

FT earlier reported that groups at Meta have been discussing whether to point out advertisements in lists of conversations with contacts on the WhatsApp chat screen, but no ultimate decisions have been made, as per sources close to the event informed the publication..

The report also said that Meta was additionally contemplating adding a subscription payment to use the app ad-free but many firm insiders voiced against it. However, all such claims have been denied by WhatsApp.

Moreover, as per Reuters, WhatsApp stated the FT, “We can’t account for each conversation someone had in our company but we’re not testing this, working on it, and it isn’t our plan in any respect.”

Meanwhile, WhatsApp has just lately announced the launch of its WhatsApp Channels function in India. The Meta owned firm will roll out the new feature to over 150 international locations that may bring private updates from organizations, sports activities teams, artists, and thought leaders that customers can follow.

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According to the corporate, WhatsApp Channels are a one-way broadcast software within the app.

Here are key options of WhatsApp Channels:

Enhanced Directory: It helps users to search out channels which are already filtered as per their country. Moreover, they will also view channels which are in style, most lively and new.

Reactions: Users can react with emojis to supply suggestions and witness a rely of general reactions. However, the emoji reacted by you’ll not be visible to followers.

Forwarding: Everytime you ahead an replace to chats or teams, it will embody a hyperlink sourcing channel for people to know concerning the channel particulars and observe you.

It is noteworthy that WhatsApp Channels is in the strategy of being launched, but it’s not accessible to everybody at the moment. For those with entry, the Meta owned platform is introducing new functionalities. Certain options, corresponding to channel creation, is probably not accessible to some customers at this time.


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Updated: 15 Sep 2023, 11:04 AM IST







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