Flexion and Digital Turbine Announce Strategic Partnership to Unlock Alternative App Distribution and Superior Monetization


The New Partnership Combines the Unique Services and Reach of Both Mobile Leaders, Enabling New Revenue Opportunities to Their App Developer, Carrier and OEM Partners

AUSTIN, Texas and LONDON, March 20, 2023 /PRNewswire/ — Flexion (NASDAQ Stockholm: FLEXM), the video games advertising company and Digital Turbine (NASDAQ: APPS), the global leaders in growth solutions for the cellular ecosystem, today announced a strategic commercial relationship to grow sport developers’ audiences on a number of the world’s largest telecom platforms – boosting app discovery and income. 

DT Hub, Digital Turbine’s alternative cellular growth suite, allows its cellular operator partners to supply their customers a extremely curated surroundings for premium app discovery. DT Hub simplifies discovery and allows for simple and efficient direct-to-consumer app distribution.

Through the partnership with Flexion, cell recreation developers will be succesful of create versions of their video games that can be smoothly onboarded to DT Hub with little technical effort required – and luxuriate in the advantages of an end-to-end store different supplied by major mobile carriers.

“It is exciting to see the continued growth of the alternative android ecosystem with some of the big carriers within the US getting back into the content material business,” says Jens Lauritzson, CEO of Flexion. “This partnership with Digital Turbine has all the components to succeed by way of creating new income, distribution, and marketing alternatives for sport developers past traditional app shops. Our companies and customer bases complement one another properly and we are excited to drive the following era of recreation distribution providers along with Digital Turbine.”  

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“Flexion is the clear market chief in providing mobile game developers with its unique providers to accumulate and monetize customers in store-like environments. Together, we will prolong this unique opportunity to our present and new companions – and proceed to develop,” says Matt Tubergen, EVP of Global Partnerships and Corporate Development at Digital Turbine. “We are excited to discover the clear marketing and product synergies between us which is able to assist increase the cell ecosystem.”

Extending audiences past the standard app shops is already what Flexion offers developers, serving to them reach various app shops corresponding to Samsung Galaxy Store, Huawei AppGallery, Xiaomi, Amazon Appstore and the ONE store by providing its enabling companies, platform management and person acquisition. Now, with Digital Turbine’s DT Hub, game builders will have the flexibility to faucet into further revenue streams from a spread of recent platforms and technology, whereas benefiting from Digital Turbine’s monetization companies and expertise in user acquisition.

The most popular Android video games shall be supported on DT Hub, enhancing attain. To additional maximize income and take full advantage of user acquisition alternatives, Flexion will help builders get their games totally integrated with the service.

“Over time we expect that builders will be able to add vital revenue and audiences to their games by tapping into DT Hub,” continues Jens. “Just like we do with other various app shops, Flexion can provide developers entry to those new channels with zero up-front prices and little or no effort on their facet.”

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The partnership with Flexion follows a strategic investment in Aptoide that Digital Turbine introduced in October 2022 to build new innovative distribution merchandise for Digital Turbine’s cellular carriers, OEM, and app developer partners.

About Flexion: 

Flexion Mobile Plc grows revenue and audiences for video games. It does this via its distribution and influencer advertising companies. Flexion works with a rising number of top grossing builders all over the world. Using its expertise, expertise and technology Flexion builds income and audiences for developers by taking Android video games and making them fly on the choice app stores, including the Amazon, Samsung, Huawei, Xiaomi GetApps and ONE shops. In 2022, the company acquired the main influencer advertising agency Audiencly GmbH. Flexion Mobile Plc is listed on Nasdaq First North Growth Market, Shortname: FLEXM. Certified Adviser is FNCA Sweden AB, +46(0)8-528 00 399, [email protected]

About Digital Turbine, Inc.:

Digital Turbine (NASDAQ: APPS) powers superior cellular client experiences and results for the world’s main telcos, advertisers, and publishers. Its end-to-end platform uniquely simplifies their partners’ ability to supercharge awareness, acquisition, and monetization — connecting them with extra customers, in additional ways, across extra gadgets. Digital Turbine is headquartered in North America, with places of work all over the world. https://www.digitalturbine.com/dt-hub/

Digital Turbine
Investor Relations Contact: Brian Bartholomew
Digital Turbine, Inc. [email protected]

SOURCE Digital Turbine, Inc.


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