Khyaal: “Idea behind the Khyaal app is to interact, educate and empower senior citizens” – Times of India


Mumbai-headquartered Khyaal is a senior citizens-focused platform. The company was founded by Hemanshu Jain and Pritish Nelleri in the yr 2020. The platform goals to help senior residents make safe funds, take part in free on-line games, expert periods, stay yoga, musical events and digital workshops. The platform already has 250,000-plus downloads on Google Play Store. CEO Hemanshu Jain has more than 16 years of expertise in product, sales, advertising, operations and manufacturing. This is his second foray into the impact house, his first firm Diabeto handled the continual health situation of Diabetes. Pritish Nelleri (COO) comes with 15 years of expertise in branding, marcom, content advertising and digital. In an interplay with Times of India Tech, the duo discuss in regards to the app which ranked among the Top apps on Google Play Store for the 12 months 2022.
How did you come up with your app? What was the idea behind it?
Khyaal was founded in 2020 amidst the pandemic when loneliness and social isolation amongst seniors rose to unprecedented heights. To address the difficulty of loneliness, we created a neighborhood for seniors across India to work together with each other and have interaction them in our interactive games and sessions. Khyaal began with a single chat group, and to accommodate more seniors and provide a seamless experience, we developed the Khyaal app. The idea behind the app was to have interaction, educate and empower senior residents and we do this via community, content material and commerce.
Talk about your journey with Google Play and the way did it allow you to grow?
Google Play has performed a key role in our growth journey, helping us attain senior residents across India and in introducing them to the distinctive experience Khyaal offers. Today, we’ve reached more than 2,50,000 seniors throughout India. We have greater than 1,00,000 active customers who get pleasure from spending their time on the Khyaal app. It has been an exceptional journey for us so far.
What does it mean to be one of many high apps of Google Play for 2022?
It’s a great feeling to have been considered among the high apps of Google Play for 2022. The recognition is a testomony to the tireless efforts of our wonderful team that is dedicated towards making a difference and the love that seniors all over the country have proven us in this journey. It also acts as a source of encouragement for everyone at Khyaal and is an acknowledgement of the contributions that we now have made in enhancing the lives of seniors.
Our objective has all the time been to build a super app for senior citizens in India that will help them with all of the helpful services they’re on the lookout for – and most importantly, a group where they will work together and belong. We will continue with our journey.
What you suppose has worked/connected with the audience?
The sturdy bond that we share with our senior neighborhood members is a results of the effective two-way bridge that we constructed over the period. This intangible bridge is constructed on the muse of endurance, belief and learning. We began with creating engagement for our seniors through games, expert periods, workshops, and live yoga with an intention to reduce loneliness through interactions and activities. As seniors were going by way of a difficult phase as a outcome of pandemic, they had been looking for meaningful methods to work together with the world, to have enjoyable, be taught and grow. Our seniors immediately adopted these sessions as part of their daily routine and we saved on adding more occasions primarily based on the requests that we acquired from our community.
How far is the content personalised to swimsuit folks from completely different elements of India? Also, how do you break the language barrier?
Our content material relies on “inclusiveness,” an integral worth that defines the very construct of Khyaal as an entity. While creating and distributing content, we’re cognizant about the complexity of our wealthy nation and the individuals who form it. We take into consideration the beliefs of each individual and wish our content to enchantment to a broad audience. Through our content, we attempt to convey positivity and allow seamless studying. We attempt to instill tolerance and are continuously working to interrupt down barriers that exclude certain teams from collaborating and consuming content material. Currently we are delivering content by using an effective mix of Hindi and English which allows us to achieve out to a wider inhabitants. To accommodate more seniors throughout the country, we are going to soon introduce localised regional content material in a number of languages. Khyaal is an ideal instance the place you can see learning, enjoyable and progress taking precedence over the limitation of language. For now, our universal language of affection and patience helps us transcend the language barrier.
Any suggestions for budding app developers out there?
Collaborate along with your customers and construct together. Interact and seek suggestions to enhance continuously.
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